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Pay Per Click Management —

And All the Perks That Come With It!

If search engine optimization is a marathon (and trust me, it is<link>) then pay per click advertising (PPC) is a bit more of a sprint. Though both require oodles of time, research, and expertise to bear fruit, a strong PPC strategy can help you earn new leads and sales right out of the gate.

You: “Pretend I Never Heard of Pay Per Click. What Is It?”

PPC operates on a, well, “pay per click” model, meaning you pay each time someone clicks on one of your ads. Those ads are the ones you see all over your search engine results pages and running up and down Facebook.

Unlike search engine optimization, which requires a sound strategy and some patience, the “pay” component of pay per click advertising allows businesses to bid on which keywords they want to trigger their ads.

Because of this model, savvy businesses can maximize their ad spend by bidding on keywords and phrases that are most likely to bring them the highest returns.

Google Ads in Action

Also You: “Hold up. I don’t have time to learn all this. Now what?”

Simple. Talk to me.

Here’s the thing: Pen Cap is pretty damn good at this whole “online marketing” business, and that includes pay per click advertising for your business.

What does Pen Cap’s PPC service offer small, medium, and enterprise businesses?

In a nutshell: Time.

Time to managing employees, time to plan your next sales call, time to talk to your customers. Time to do what you’re meant to be doing.

You know what? I’m just going to let the interactive section explain it for me:

Pen Cap handles everything you need to launch and run your PPC campaign. We dig into all the dirty data to figure out what’s going to work and what’s not. From there, we determine the best keywords to bid, create the ad copy, set up tracking, landing pages, and then manage things on a daily basis beyond that.

That last part is really important. A lot of PPC campaigns die on the vine thanks to a “set it and forget it” mentality. This is why Pen Cap takes agonizing, painful, stress-inducing steps to make sure we monitor your campaign to make sure your budget is being spent properly and getting the most clicks for its bucks.

Keyword Research & Selection

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Set up Campaigns and Ad Groups

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Create Ads and Ad Copy

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Manage & Optimize Budgets

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Set up Conversion & Tracking

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Create and/or Optimize Landing Pages

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Manage All Campaigns Daily

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And Now, the Call to Action!

You made it this far down the page. How about it? Should we take this conversation elsewhere?
Reach out today so we can discuss, pricing, timelines, the Phillies’ play-off chances, and so much more.

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