The Pen Cap Online Marketing BlogNews and tips and everything else you want to know about online marketing.
I have an enterprise client that retains me as a consultant. In a nutshell, I help them anytime they have an SEO question. Before they hired me, this client hired a vendor to help them with some technical implementations. As part of their service agreement, the vendor...read more
For most marketers, email outreach involves prospecting for journalists and thought leaders who might be interested in their content and politely asking them to share it among their network. For a lot of people, outreach feels like an invasive shout into the darkness,...read more
There’s nothing wrong with a little friendly competition. But, what if that competition is kicking your butt all over the Internet with highly shareable content? We have all been there and thought to ourselves: “What is it about the stuff on their site that makes...read more
Thanks to rapid-fire news feeds, constantly changing user interfaces and shifting promotional policies, social media sites are constantly making it more challenging for digital marketers to connect with their followers. Because of this, creating eye-catching,...read more
Let me start by getting personal for a moment: I love content. I love it so much, in fact, that I kind of hate calling it “content,” as I think the term makes it too easy to generalize and commoditize the amazing work that comes from the writers, artists and...read more
A rising number of people are enabling ad blockers and it’s the end of the free Internet as we know it. Lately, there has been a lot of talk on this trend in the digital marketing space, and it’s causing much concern. Without going too deep into a topic you’ve likely...read more